Guest Relations Services
are the answer to the expectations of holiday guests
Tourism
The predominant objective of tourism to a country is the satisfied visitor
Hotel Business
The predominant objective of hotel business is the satisfied guest
Resort Hotel Busniness
The predominant objective of a resort hotel is to satisfy its guest through...
High Touch
achieved through
- Friendliness
- Personalized Services
- Attentiveness
- New Experience during holidays
- Establishing Guest Relations programmes
these objectives are achieved through
- Staff Training
- Staff motivation
- Guest related customer care
- an overall attitude of a "good host"
Guest Relations Attitude results in
- more and better communication among guests
- higher level of guest's satisfaction
- more fun and experience: "something different"
- more guests returning i.e. more repeat business
- better occupancy
- higher secondary turnover (bars, shops etc.)
- advanced profile towards competitors
Conclusion:
Guest Relations Attitude
- becomes an important feature of success of resort hotels
Guest Relations - why ?
- All tourism-surveys of the last decade show a strong growth of demands and expectations towards social contacts ("socializing") and common activities during holidays.
- This has helped to develop a system of new services in resort hotels (esp. around the Mediterranean coast) which are normally referred to as (and defined with the French word) "Animation" and its English equivalent "Guest Relations Programmes".
- From their former holidays in mediterranean countries like Spain, Greece, Turkey a.o. especially German and European guests are used to this certain type of leisuretime activities and services.
- Naturally German and many other European guests will expect the same services in other foreign destinations no matter where.
- This idea has already been transferred to Caribbean destinations like Cuba and the Dominican Republic where Spanish or German based hotel groups are operating a wide chain of resort hotels.
Guest Relations means
- initiating common activities
- establishing social contacts
- on a certain level
- in a specific style
- that meets the standards of the resort hotels in this destination.
This is our service idea.
Contact us for further details of introducing "Guest Relations Services".
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